After having read many articles on the importance of the Headline (The first sentence on your Sales Page) in your copy, I’m intrigued by this little experiment!
Believe it or not, I’ve discovered that just by changing a word, putting quotes around a word, underlining it, or just even bolding a word can make all the difference.
I tried this out and had an amazing positive result – The amount of visits to my Sales Page suddendly shot up!
Yes, I know that this may be due to the re-indexing of webpages that search engines do – they see a change to a webpage and re-index it. If the number of visits suddenly drops off, that’s probably all that it is, but I often found that the number of visitors would, in most cases, increase slightly.
You can nearly always improve a headline, it’s just knowing what to do!
Give it a go!