we’ve always known about SEO or Search Engine Optimisation, but never really paid much attention to it. How wrong this can be!
You should regularly check your website details and check the ‘meta tags’ at the top of each webpage ‘source’ file (html file),to make sure you have good ‘optimisation’
Let’s do the basics:
Your webpage should have a ‘Title’ – Check the ‘title’ tag near the top of the page details, which in a few words, tells any search engine what your webpage is about.
These page ‘details’ can be found by simply right clicking in the blank background area on any webpage and selecting ‘view source’.
Then, make sure the ‘meta name’ description tells people a bit more about your site in a short sentence.
Also, the most important, the meta name ‘keywords’ are short phrases which you think people will search for in Google (and other search engines) to get to your page. Have about 4 or 5 of these phrases and don’t use just one word for any of them. Most ‘searchers’ will search using three or four words.
Every page of your website should have differences in these three categories.
I will have more posts on this as I get to grips with them myself!